JulieMusicarPortfolio

JULIE MUSICAR

Social Media Marketing

Public Relations Coordinator

2024 Portfolio

Overview

I am a social media marketer and public relations coordinator based in Toronto with a BA in Communications.

I manage and create content for PizzaForno, a multimarket vending machine provider. I worked with their partners such as GO transit for social media promotion and marketing campaigns. See more here: https://pizzaforno.com/

I also craft compelling pitches for Propelle + Konnect, a travel marketing agency that specializes in brand activations and brand staffing inside North American international airports: New York, Los Angeles, Las Vegas, Miami, Chicago, Toronto, Montreal and Vancouver. I have worked to bring media press to these brand activations for our partners, Malfy Gin and Eataly. Other partners of the brand include Dior, Chanel, Armani, YSL and Prada.

See more here: https://propellekonnect.com/

PERSONAL CONTENT

CREATION

Posting on TikTok daily, producing high quality fun and informative videos related to fun experiences and snacks in Toronto
I carry out the planning of video ideas, shots, scripts and thumbnail headlines. These videos were edited with both CapCut and TikTok

MY LINKS:

Be Creative Text and a Lightbulb Character

Freelance Capabilities

Familiar with posting content on Pinterest, Youtube, TikTok and Instagram Reels and checking the in-app analytics
Can organize schedules, create a storytelling narrative, work directly with founders/clients and work independently
One of my hobbies is sound design, so I am skilled with audio editing in Ableton and can assist in making audio cinematic

CREATING

CONTENT FOR:

Fun experiences (cafe’s, museums, carnival’s, shopping, event pop ups, entertainment)
Snacks, drinks and desserts
Promoting new product launches and seasonal menu items

Tools:

PIZZAFORNO, SOCIAL MEDIA MARKETING

Created marketing plans and supported goals for one of our partners, Metrolinx
Managed @thepizzaforno ‘s Instagram, Facebook and TikTok pages with a combined following of +10k
Wrote copy for text in posts, video thumbnails to increase viewer engagement

PIZZAFORNO, cONTENT CREATION

Content I planned, edited and filmed that got organic reach on Instagram

Caption: SOS…pizza vending machine landing 😂😂

Come to our GRAND OPENING pizza event in Steinbach, Manitoba tomorrow! Free slices for everyone 😄📍225 Main Street, 12-3pm

See video here

Caption: Something is brewing at King St East in Toronto ☕️ Details coming soon 🍕

#kingstreeteast #torontopizza #torontostyle

See video here

PIZZAFORNO, EVENT MARKETING

Organic content from a local creator at the event. See here

I led the marketing efforts and planned the public sampling event for PizzaForno. With no immense budget, we handed out fliers to nearby businesses, promoted on social media and did creator outreach. Did this work? Yes, the people poured in, were interested in our local vendors on-site, and this led to organic content across IG and TikTok. My role blended between community engagement, content strategy, PR and social media coordination.

Published work

Published work from PizzaForno and Propelle + Konnect is shown below
I also placed features of Propelle + Konnect on these channels:
CanadianSME small business magazine
She Owns It blog
Marketing girly podcast
Yorkville BIA events community event blog

Pitched and published a news story

feature in Winnipeg Sun. See here

Published to Propelle + Konnect’s Linkedin page. See here

Propelle + Konnect, PR LEAD WORK

Hired as the public relations lead to oversee media press
Performed podcast outreach, blog and news outreach

Pitched and published a news story

feature in She Owns It. See here

Pitched and published our Malfy Gin x Eataly event on the Bloor Yorkville BIA website. See here

Wise, Social media manAGER and iNFLUENCER RELATIONS

Managed Wise’s Instagram accounts, performed influencer outreach and built relationships with creators
Edit and produce thumbnails for our influencer partnership videos

Created by @atlantabestbites Atalnta food and drink content creator posted on @wise_atlanta

@servinglooksatl Atlanta food content creator

posted on @wise_atlanta

Campaigns supported

Supported influencer campaign events at Wise such as collaborations with Postino Wine Cafe and Buff City Soap
We work with both large and small creators with a combined following of over 1m+ followers: @anya.carranza, @thefarafix, @servinglooksatl, @munchinwithmichelle

@anya.carranza 118k followers Instagram

@roamingwithromie 20.8k followers Instagram

FELIDAEFUND SOCIAL MEDIA VOLUNTEER

Developed educational wildcat posts for non-profit organization, Felidae Fund led by National Geographic Explorer, Zara McDonald
I volunteer my time for this non-profit to help get their conservationist message out
Design posts and write copy for captions independently

Caption: Did you know leopard cats are among the most widespread wild cat species in Asia? These small cats are found in a range of habitats and are excellent climbers. As effective ambush hunters, they are also important for controlling rodent populations #wildcat #wildlife #nature #asia #southeastasia #biodiversity

See here:

https://www.instagram.com/p/C4bNdNwvDCp/?hl=en&img_index=1

BRAND AMBASSADOR

Prior to working in PR and social media, I worked as a brand ambassador for L’Oreal and acted as the expert in product knowledge